ComScore released July’s YouTube viewing numbers, showing that YouTube still dominates all online video viewing, and viewership and average time spent continue to increase as well. The report also found that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers July 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	184,182	36,877,798	1,336.8
Google Sites	156,999	19,586,510	525.0
Facebook.com	53,045	327,801	21.7
Yahoo! Sites	48,693	625,077	70.4
VEVO	44,844	597,107	46.1
Microsoft Sites	42,677	483,280	43.9
AOL, Inc.	39,774	664,568	69.7
Viacom Digital	37,029	420,762	51.3
NDN	35,129	391,699	89.7
Amazon Sites	28,480	99,163	21.2
Turner Digital	24,611	244,887	40.4

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.