|Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
|Property||Total Unique Viewers (000)||Videos (000)*||Minutes per Viewer|
|Total Internet : Total Audience||184,182||36,877,798||1,336.8|
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
- 85.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 20.7 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.
The entire press release can be found here.