Most folks would say it’s much ado about nothing. Google Fiber has been in the works for a few years now, but officially launched last week. When Google announces something, the industry usually takes notice, and thus the launch grabbed a bunch of headlines, yet few really answered the question most “non-tech” people were wondering – What is it?

Here is the Google Fiber introduction video that does little for one in search of detailed answers. But, I must admit, the video is pretty great nonetheless. Nothing beats stop-action animation and model cars.

So, some of you may still be wondering what exactly Google Fiber is. Simply put, Google Fiberis is a fiber optic network/infrastructure that supports internet speeds up to “100 times” faster than average broadband speeds. The project in turn, creates another internet and television service provider. If you were hoping for a more futuristic cable option, keep on looking. Google offers three different packages ranging from 0, yes zero, to 120 dollars a month.

Their free package has a one-time installation fee of 300 dollars for technicians to put the fiber optic cables into the house, but you will still receive average internet speeds until you upgrade the service. But if you chose not to upgrade, there is no monthly fee for the internet, which is pretty cool. The $120 monthly deal, is pricey, but comes with a Nexus Tablet (can be used as a TV remote), no data cap, an HD ready receiver, the network box, a two terabyte storage box for recordings, photos, videos, and music, and finally, Google Drive detailed below:

Kansas City is the currently the only place where Google Fiber is readily available, and it will be a while before mass adoption is even possible. And mass adoption won’t be an easy path either. Re-wiring a potential house isn’t as simple as switching from Time Warner to Comcast. The technicians literally, have to re-wire the entire house. On-top of that, its cable line-up is missing some of the most popular networks like, Disney/ESPN, AMC/IFC, and Time Warner/HBO. Google Fiber could be a major player somewhere down the line, which could be great for customers and heavy video streamers. But for now, unless you live in Kansas City, it really is much ado about nothing.