Here is a list of my favorite online video advertisements. The list is coming in with a little less than half of the calendar year remaining for 2012. Some of the campaigns have been highlighted in some of the “Digital Best of the Week” posts, while a few others are appearing for the first time. Enjoy.
Google/Project Glass- One Day
This futuristic spot had many people dreaming of what technology would be able to do years done the road. Taking their “pet-project” and revealing its potential to the world created a huge amount of buzz and highlighted how digital tech could help change the way we view the world…literally.
Fantastic Snack- Delite-o-matic
Fantastic Delites are “crinkle cut rice snacks deliciously seasoned with delectable gourmet flavors.” The challenges vary from pushing a giant red button 1000 times to dancing like a robot. Using hidden cameras and a busy plaza, Delite-o-matic was able to produce this 3-plus minute clip of really entertaining advertisement.
Coca Cola- Security Cameras
This particular video uses security camera footage culled from around the world. Unlike the mostly negative associations people have with footage caught on security film, the company takes the opportunity to show the lighter side of things. With real footage and reenactments of real footage, the video does a great job of incorporating the theme of happiness in a more nuanced and unpredictable medium.
Pepsi MAX- Uncle Drew
In one of the most talked about campaigns of the year, NBA Rookie, Kyrie Irving undergoes a transformation and takes an unknowing crowd by surprise. The spot breathes life into their tag line, “A zero calorie drink in disguise.”
Tipp-Ex- Hunter and bear’s 2012 birthday party
In order to avoid the inevitable meteor disaster users are given the chance to change the year and enjoy their various choices. There are over 40 different sequences based on the year each user chooses. This type of thoughtful and witty marketing, welcomes engagement.
Google Chrome- Coffee
Continuing its very successful marketing campaign for its internet browser, Chrome, Google brings us this heartfelt and superbly edited piece of work.
Dollar Shave Club – (Contains some foul language)
The spot launched the unknown start-up into viral video stardom. With crisp writing and smooth pitch to a willing market, this video seemed to do everything right.
TNT- Dramatic Surprise on a Quiet Square
This is probably my favorite viral video this year. The idea and execution are perfect, combining brand awareness, brand identity, user engagement, and entertainment all in one very exciting, production.