Participating Companies

Innovation at Advertising Week. What’s the Debate?

by Rick, from 1 day ago

As Advertising Week returns for its' 11th year this week in New York City, the trades are alive with news about the so-called "Great Debate" that is digital vs. traditional. The WSJ headline this morning reads; "Digital Media to take Center Stage at Advertising Week." And the NY Times media column this morning, Stuart Elliott writes; "A debate that is likely to generate heat, if not light, is whether rapid, large increases in digital ad spending by marketers, prompted by shifts in how viewers watch video, mean a concomitant decline in spending for commercial time on traditional television.” And, from Mike Sheilds' Wall St. Journal blog, comes the headline; "

Free Beer Tomorrow!

by Rick, from 1 week ago

You've seen the sign in beer bars everywhere, right? Some people even fall for it, coming back the next day thinking beers on the house only to be told, "read the sign. It's tomorrow." The same thing has applied around mobile media and marketing for several years. How many pundits have we heard pronounce the arrival of mobile media and that marketers better start thinking about reaching the many millions of bulls-eye consumers on their beloved smart phones? The year comes and goes and the same mobile proponents are hoisting the same "MOBILE NOW!" sign. Yea, and free beer too, right? In just three days last week, Apple sold 10 million of the new iPhone 6, shattering all previous launches. It seems that Steve Jobs was wrong about why people would want the iPhone. In 2010, he said, "nobody would want to buy a phone with a big screen." How quickly the world changes! Sure, the iPhone 6 has a...

The Art and Science of Media Buying, We Should Talk…

by Rick, from 2 weeks ago

Just yesterday (Sept. 15, 2014), Ad Age report that "A-B InBev Ends an Era of In-house Media." Huh, what? Wait a minute! Aren't advertisers enthralled with the concept of programmatic buying and doesn't that exclude the need for a media agency? Isn't media buying fast becoming a matter of booting systems and pushing buttons? Won't advertisers be doing that in-house and saving the middleman fees? What's going on here? We should talk. And talk we will at the Videonomics Summit on October 13th in Santa Barbara, CA. In what is shaping up to be a very interesting roundtable discussion, agencies, marketers, media companies and service providers will take on this very discussion; in an increasingly automated world of media buying, what is the agency role...

Help! We Need More Video!
Where We Gonna Get More Video?

by Rick, from 3 weeks ago

Marketers everywhere are discovering that their need to produce and distribute video content is growing exponentially. The shelf life of content is shrinking by the moment, driving an insatiable appetite amongst brands for more and more content that their traditional partners, aka, creative agencies, cannot keep up with. And, if they could, the associated costs of that legacy creative-to-production process is not sustainable, leaving marketers asking the question; WHERE WE GONNA GET MORE VIDEO? This topic will be discussed at the Videonomics Roundtable in Chicago on September 16. Moderated by Marla Skiko, EVP/Director of Digital Innovation at SMG Multicultural, the conversation will focus on how brands are responding to the pressure associated with producing 2-3 times the amount of content they did just a year ago. With this increasing appetite, agencies are lining up to help cater the feast. Besides "where," brands must...

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