Participating Companies

Why a Hotel Chain is Getting into the Content Production Business

by Rick, from 3 days ago

Marriott Content Studio: The Story of How a Root Beer Stand Aspires to Become the World’s Largest Provider of Travel-Related Content By Rick Parkhill, CEO, Videonomics David Beebe, Marriott International Before we get into the groundbreaking initiative David Beebe, VP Global Creative & Content Marketing, is spearheading in his role at Marriott International, let us first share with you the story of how the hotel chain grew to be the industry giant it is today. J. Willard Marriott knew what people needed during the hot muggy Washington D.C. summers – ice cold root beer. He opened a nine-seat A&W...

ADAPTING to Today’s Media Environment: An Interview with Target’s Agent of Change

by Rick, from 2 weeks ago

How the World’s 5th Largest Retailer is Embracing Change By Rick Parkhill, CEO, Videonomics Kristi Argyilan is no stranger to change. Although she spent the last 20 years on the agency side, it has been a career focused on the dynamic and dramatic changes in the media environment. Most recently, she served as North American President of Magna Global, the digital buying arm of IPG Mediabrands, where she led the shop’s aggressive push to programmatic and automated buying. On her Linkedin profile, she even describes herself as a “leader in the new world order of marketing channel strategy and marketing communication.” At the recent...

How VIZIO is Harnessing the Power of Social Media

by Rick, from 2 weeks ago

Smart TVs and Smarter Marketing Lily Knowles VP of Product Marketing at VIZIO VIZIO burst onto the consumer electronics scene in 2007 when it quickly climbed the ranks of TV OEMs to become the biggest seller of Smart TVs. How in the world did that happen and how are they continuing to compete today amongst a group of mega-competitors that have been building TVs for decades? VIZIO was only founded in 2002 with $600K of capital and a handful of employees. Today, it’s a multi-billion dollar consumer electronics giant that is big on smarts and not afraid of being bold. It’s a remarkable story that, believe it or not, begins with a plane crash. That’s right, founder William Wang...

Videonomics Santa Barbara Summit Coverage

by Rick, from 3 weeks ago

Summit Coverage Bacara Resort & Spa, Santa Barbara, CA | Oct 12-14

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