Videonomics

Headline Grabs

  • Video ads coming to Facebook

    By on May 8, 2013

    It’s one of those announcements that almost makes you think haven’t they done this already? But the fact of the matter is that video ads will be something new for Facebook, which reportedly will be launching the service in July, according to The Financial Times (paywall). For those with a long memory, you may recall that AdAge… More

  • The quality debate

    By on May 7, 2013

    In case you missed it because you were too busy figuring out which NewFront shows would be next year’s big Web hits, The New York Times has story about the tension between professional and amateur content in digital. The debate isn’t all that new, but the story is well worth a read, especially because of how the… More

  • Paying for YouTube

    By on May 6, 2013

    Would you pay to watch this? That’s the question YouTube will soon be asking. According to The Financial Times (paywall), YouTube is set to charge a subscription fee on some of its channels as early as this week. Reportedly, YouTube plans to charge $1.99 per month per channel. About 50 channels are believed to be up for subscription.… More

  • Netflix’s Spoiled Milk

    By on May 4, 2013

    When I connected to my Netflix account last night I noticed that there were a bunch of movies missing that I was hoping to watch this Lazy Sunday. GoldenEye, a childhood favorite and the first Bond movie I actually remember was gone from my queue. Most Netflix users notice the ebb and flow of content as deals expire… More

  • The 45 million

    By on May 3, 2013

    So how big is the audience for professional online video, anyway? If you said as big as the Internet, you’d be guilty of wishful thinking. The Internet may be the total market for such content, but the audience is actually a lot smaller, according to a new study from the IAB, which says 45 million… More

  • HuffPo breaks into cable

    By on May 2, 2013

    A handful of cable subscribers who get Mark Cuban’s AXS TV (previously known as HDNet) will now get HuffPost Live on their TV, thanks to a recent deal to bring the powerful Internet brand to the television set. The New York Times has the full story, along with a look at just how hard it is… More

  • Price drop on aisle YouTube

    By on May 1, 2013

    YouTube is dropping its upfront prices to lure TV buyers to the Web, according to a recent article in AdAge. Technically, it’s not a rate drop. Instead, YouTube is rethinking the minimum spend on upfront packages. From AdAge: Last year, fresh off its initial $100 million investment in original “channels,” YouTube came out with ad… More

  • Saturday Night Long Tail

    By on April 29, 2013

    Who hasn’t watched The SNL sketch Dick In A Box on YouTube? The view count says 38 million, but somehow that seems low. The sketch, and others like it from SNL’s digital arm, pretty much defined YouTube in the early years. And it also helped push one of TV’s longest running shows into the digital age. But now times… More

  • Town Hall: New Fronts, Up Fronts: How Media is Bought and Sold Today – Videonomics Orlando Summit 2013

    By on April 28, 2013

    Want to know how media is currently bought and sold across both TV and Digital? We’re hearing brands wanting to understand why the New Fronts are important and real answers on how to value digital. Agencies are looking for fluidity across TV and Digital. Sellers are looking for their online media to be valued at… More

  • Digital Ad of the Week: Hyundai

    By on April 28, 2013

    We have all heard that bad publicity is good publicity, or simply that there is no such thing as bad publicity. That catchphrase was at the core of this week’s choice, one that I took under careful consideration. I chose this Hyundai spot not only because of its obviously controversial nature, but also because of its extremely compelling,… More

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