“Mobile is the future.” It’s a phrase that has been blasted out on just about every online publication that deals with the marketing industry. There is no escaping mobile’s importance and its seamless integration into the everyday life of millions of global users has only intensified the discussions. So its no wonder, that Facebook is diverting the majority of its attention to its mobile platform.
The latest comScore report details the unyielding growth that smartphones alone have taken in the past few months. Reporting that 234 million Americans age 13 and older used mobile devices. With an estimated 311 million Americans populating the country, its safe to say that mobile devices are rule rather than the exception. Mobile users are using their mobile devices to browse the web, to download and use applications, and for social networking.
According to the report, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers, while browsers were used by 49.8 percent. The use of social networking sites or blogs increased to 36.7 percent of mobile subscribers. Game-playing gaming was done by 33.5 percent of the mobile audience.
“We’re nearing a point where absolutely no one can present a new product concept without a mobile mock-up,” VP of Product Chris Cox told All Things Digital during a recent interview.
The reign of the personal computer for all things internet has been over for a while and it seems that Facebook is finally accepting this reality. A company that’s global takeover was proliferated via the personal computer knows that the road to profitability begins and ends with the mobile device. With around or over 50 percent of Facebook’s users accessing the site via a mobile device, the need to more successfully monetize the application has been the company’s chief issue.
Its mobile property is in need of a major revamp, which should be come within the next few months. Better mobile integration with YouTube, sleeker design for super advanced operating systems, an Instagram sharing button, are just a few things the company should be looking in to. With its first quarter earnings coming at the end of this month, we will see just how important this focus shift we be for the future of the company and others hoping to achieve similar online successes.