Mary Meeker, well known analyst and new partner at the firm KPCB, has released her yearly Internet Trends report at the D10 Conference. Known for her excellent compilation of data, these highly anticipated reports help decipher the intricacies of internet trends and delivers information on how brands should adjust their marketing efforts to better suit the future of the industry.
One of the many things the report highlights is that the amount of ad spend in mobile is way below the size of the market. It has been said for years that mobile marketing is a space that is in need of some drastic changes if companies are going to be able to make as much money as they should be making. Companies like Google and Facebook continue to see abysmal revenue numbers per user, compared to desktop users accessing the same sites. Take a look at this graph detailing how much money is spent in each market versus how much people are actually spending in said market.
Meeker also notes that we are really only in the beginning stages of a mobile evolution. Many developing countries have no access to smartphones currently, but are expected to reach that point sometime in the near future adding millions of users to the growing space. America is a very small portion of the global community and with emerging markets gaining access to the internet at an impressive pace, the future is very bright.
She also notes the proliferation of internet connected devices ranging from televisions to personal cars. These spaces have yet to be truly vetted and could yield very lucrative opportunities. The average person spends about 52 minutes a day in their car according to US Census Bureau statistics and in Los Angeles that number has to be tripled. If a company can figure out a more nuanced vision of in car infotainment the sky really is the limit.
You can access the complete report here.