Hulu has remained pretty quiet these past few months. But today, the company announced that Hulu Plus would finally be available on Apple TV. With Roku inking a new deal with BSkyB and News Corp, Apple was motivated to add newer content to its device. But Roku might need some more funding rounds if more users agree with what this happy customer wrote on Hulu’s blog: “Great! Now I can ditch my Roku!”
However, unlike Netflix a Hulu Plus subscription only allows streaming for one device at a time. So those customers with an iPad or iPhone will have to fight for streaming rights. On the other hand, competitors like Netflix and HBO GO have been available on Apple TV for quite some time, so Hulu knew it needed to, and would get a deal done eventually. Although Apple TV remains a “hobby” according to CEO Tim Cook, adding more content to the device won’t hurt. Apple reported last week that Apple TV sales in the most recent quarter rose 170%.
Newcomers to Hulu Plus will be able to sign up via their Apple account through the iTunes store, saving some of the hassle. And if a customer subscribes through the iTunes store, they will receive one free week to test the waters. Hulu is set to launch a few original series this fall, so increasing their audience size will also help their numbers. A lot is riding on the success of Hulu’s original content, some of which feature high power names like, Kevin Spacey and Larry King.
Nevertheless, with News Corp, Disney, and Comcast as owners, Hulu has a lot it can fall back on.