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New York – November 21, 2013

1:30 pm - 7:00 pm @ The TimesCenter

"My POV is that online video is clearly relevant, but it will never come close to the scale of TV in its current incarnation. What will happen long before that is that TV itself will become digital making the online/offline debate a moot point."

Adam Kleinberg, Traction

Videonomics is a series of marketing summits, of which David Cohen, UM; Maureen Bosetti, ZenithOptimedia; and a number of other media leaders serve on the board.  The NYC Roundtable will bring together 40+ top brand marketers and agency execs in a meaningful way with 20 media executives, to try and break down some of the institutional barriers that exist in video advertising today.

November’s Roundtable is all about working sessions. There will be no presentations. It is just a roomful of organized executives working on creating a stronger marketplace. We are excited to be taking on three topics as a group:

  1. Bringing automation to TV & digital
  2. Setting viewability standards
  3. Making the New Fronts better for the marketplace

Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting.  It’s been an inflammatory issue to date, but TV and Digital executives have got to get together.  The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”

Past Speakers Include:

• Otto Berkes, SVP of Consumer Technology at HBO
• Maureen Bosetti, EVP, Group Director, National Broadcast, Optimedia
• David Cohen, Chief Media Office, UM
• Kevin Conroy, Pres., Interactive Media and Enterprise Development, Univision Communications
• Mark Cuban, Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures
• Robert D’Asaro, U.S. Director, Stream, OMD
• Gian Fulgoni, Executive Chairman and Co-Founder at ComScore
• Michael Hayes, President, Digital Communications, Worldwide, Initiative
• Kirk Heinlein, Director – Marketing Communications, Global Markets Advertising at AT&T
• Scott McKinley, EVP Advertising Effectiveness, Nielsen
• Greg Jacobs, Head of Distribution and Werner Brell, managing director at Red Bull Media House
• Rob King, SVP, Editorial, Digital & Print Media, ESPN
• Kris Magel, EVP, Director National Broadcast, Initiative
• Brian Monahan, VP, Marketing, eCommerce, Wal-Mart Stores, Inc.
• David Pritchard, Emmy Award Winning Producer, Family Guy, Simpsons, Workaholics
• Paul Santello, EVP, Managing Partner, Horizon Media
• Mitch Singer, Chief Digital Strategy Officer, Sony Pictures
• Donnie Williams, Chief Digital Officer, Horizon Media

Past New York Roundtable Attendees Include:

The TimesCenter

242 West 41st Street New York, NY 10036

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