The Videonomics ™ Tour is a series of invitation-only events designed to engage marketers in deeply examining the dynamics of video, media and marketing. Limited to 30 brand marketing and advertising agency executives (CMO/VP/Dir.), the events will combine informative presentations, case studies, research, peer-to-peer discussions, and networking. Marketers and their agencies will attend as guests, at no cost.
Forces driving new videonomic models
- Widespread broadband penetration and high speed wireless
- Video sharing capabilities on all sorts of consumer appliances
- The liberation of content – whenever, wherever…
- Brands becoming content machines, blurring the lines of media and advertising
- Low cost, high quality video capture and edit software empowering anyone to create in full motion sight and sound.
- Social media networks that drive video sharing
- Pad computers that integrate rich video content
- On-demand television
- Addressable TV commercials
And so much more…