Videonomics

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New York – April 12, 2012

1:30 pm - 8:00 pm @ APELLA - New York

Speakers


location-apella

The Videonomics ™ Tour is a series of invitation-only events designed to engage marketers in deeply examining the dynamics of video, media and marketing. Limited to 30 brand marketing and advertising agency executives (CMO/VP/Dir.), the events will combine informative presentations, case studies, research, peer-to-peer discussions, and networking. Marketers and their agencies will attend as guests, at no cost.

Forces driving new videonomic models

  • Widespread broadband penetration and high speed wireless
  • Video sharing capabilities on all sorts of consumer appliances
  • The liberation of content – whenever, wherever…
  • Brands becoming content machines, blurring the lines of media and advertising
  • Low cost, high quality video capture and edit software empowering anyone to create in full motion sight and sound.
  • Social media networks that drive video sharing
  • Pad computers that integrate rich video content
  • On-demand television
  • Addressable TV commercials

And so much more…

    Thursday, Apr 12

  • 1:30 pm - 2:30 pm

    Opening Networking & Registration

  • 2:30 pm - 2:40 pm

    Opening Remarks

  • 2:40 pm - 3:10 pm

    Interview: It's About Talking to People

    In a one on one Interview with the author of C-Scape: Navigating the Rapidly Changing Worlds of Media and Business, Kramer will address the implications of brand as media company. Though now a commonly used phrase, few brands understand the true meaning behind this new reality. Consumers in many instances have an equal or greater voice than the brands they interact with. The significance for brands is not simply taking advantage of new content creation and distribution tools…but engaging the consumer as media themselves.

  • 3:10 pm - 3:40 pm

    Case Study: Social Video

    In 2005 YouTube made ”network syndicates” of all us by empowering anyone to create, upload, curate and distribute video online. Seven years later, online video has matured and brands have adopted online video full force. On a parallel path, Facebook has led the social media revolution, creating the most rich graph of human data ever known. At the intersection of these two entities lies a wealth of opportunity for brands to engage consumers in new and meaningful ways. This intersection is often referred to as social video. Something Massive’s Chief Creative Strategist, Adam Broitman will give us an inside look at his own experiences with social video by walking us through case studies from Ford, Yahoo and HBO. Adam will offer insights and provide thought starters that will help audience members devise their own strategies that leverage the powerful intersection of online video and social media.

  • 3:40 pm - 4:10 pm

    Case Study: Proving Its Worth

    Sex is a topic that has a way of sparking passionate conversation.  But what if some of the information you knew and had been taught on sex and condom usage was inaccurate? Trojan Brand Condoms found that much of the information on condoms being shared was not true, and wanted to flip the script, by injecting a little "Condom Sense" into the conversation.  To mark National Condom Awareness Month, Edelman developed and distributed two videos aimed at giving Americans the facts they needed on sexual health.  Edelman counseled Trojan to infuse serious sexual health messaging and facts into two approachable and engaging videos-- a Factory Tour of a Trojan Condoms manufacturing facility, and a how-to animation on using protection the right way.  This content quickly made its way across the web through media reverberation, third-party sexual health organizations and viewer pass-along.  Pulchin will share his approach on how to create compelling, relevant video content for brands, and his approach on helping clients understand their value.

  • 4:10 pm - 4:30 pm

    Break

  • 4:30 pm - 5:00 pm

    How to be a Platform Committer...and Measure It!

    Platform agnosticism is missing the point. It is not just about being everywhere for every one; it’s about engaging consumers in the way THEY consume. The user experience on a PC is completely different than a smartphone, a tablet, or a set top device and your content needs to reflect this behavior.  Multiple platforms create unique measurement challenges, which make comparable data all the more important to marketers.

  • 5:00 pm - 5:30 pm

    Start-up Showcase

  • 5:30 pm - 6:30 pm

    Reception

  • 6:30 pm - 8:30 pm

    Dinner Interview: HBO Go - Creating Customer Relationships Through Video

    Otto Berkes is no stranger to video. As an Xbox founder, incubator of what would become the Windows Media Center, and the guy tasked with placing HBO everywhere he knows all about the user experience, creating a direct relationship with customers and the future of what will be on your TV (and phone, and tablet, and…).

APELLA - New York

450 East 29th Street, 2nd Floor, New York, NY 10016

APELLA is a brand new meeting and event space located within the Alexandria Center for Life Science – New York City.  Dinner will be catered by Riverpark, A Tom Colicchio Restaurant.

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Copyright 2012