Videonomics is a series of marketing summits, of which David Cohen, UM; Maureen Bosetti, ZenithOptimedia; and a number of other media leaders serve on the board. The NYC Roundtable will bring together 40 top brand marketers and agency execs in a meaningful way, to try and break down some of the institutional barriers that exist in video advertising today.
Between a Nielsen led discussion on what the industry needs for true cross platform measurement and open forums led by advisors regarding issues plaguing the industry & the value of content, the Roundtable will make for a powerful afternoon.
Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”
Past New York Roundtable Attendees Include: