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Donnie Williams, Chief Digital Officer, Horizon Media
Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices. Learn more about Donnie |
A Different Kind of Event
The Monarch Beach Summit will bring together 250 senior executives across brands and agencies; TV and digital; broadcast networks and service providers in a meaningful way to advance the business of the video advertising. As an industry we are at a crossroads; never have there been greater opportunities for brands to engage with consumers nor as fractured a media marketplace.
Marketers are asking fundamental questions: What is engagement worth? How will consumers be watching? What will they be watching? Where will they be watching? How do I measure my efforts? If brands are media companies what do they program? Do brands want to associate their messages with great content or great customers? How do I tell my story? What is a commercial?
The October Summit will focus on three aspects of the Videonomics landscape: Paid Media, Brands as Storytellers, New Platforms
Topics we’ll address:
• Metrics and the relative value of media
• Addressable TV
• Time shifted viewing
• Reach vs Targeting
• Friction in media buying
• The future of TV
• Storytelling
• The impact of Hulu/Netflix/HBO GO/iDevices
• Creating relationships through video
• The blurring of TV and digital
Past Speakers Include:
• Otto Berkes, SVP of Consumer Technology at HBO
• Maureen Bosetti, EVP, Group Director, National Broadcast, Optimedia
• David Cohen, Chief Media Office, UM
• Mark Cuban, Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures
• Robert D’Asaro, U.S. Director, Stream, OMD
• Gian Fulgoni, Executive Chairman and Co-Founder at ComScore
• Michael Hayes, President, Digital Communications, Worldwide, Initiative
• Kirk Heinlein, Director – Marketing Communications, Global Markets Advertising at AT&T
• Scott McKinley, EVP Advertising Effectiveness, Nielsen
• Greg Jacobs, Head of Distribution and Werner Brell, managing director at Red Bull Media House
• Rob King, SVP, Editorial, Digital & Print Media, ESPN
• Kris Magel, EVP, Director National Broadcast, Initiative
• Brian Monahan, VP, Marketing, eCommerce, Wal-Mart Stores, Inc.
• David Pritchard, Emmy Award Winning Producer, Family Guy, Simpsons, Workaholics
• Paul Santello, EVP, Managing Partner, Horizon Media
• Mitch Singer, Chief Digital Strategy Officer, Sony Pictures
• Donnie Williams, Chief Digital Officer, Horizon Media
Past Brand Attendees Include:
Past Agency Attendees Include:
