Videonomics

This event has already happened

Monarch Beach Summit – Oct 13-15, 2013

St. Regis, Monarch Beach Resort

Host

Donnie Williams, Chief Digital Officer, Horizon Media Donnie Williams, Chief Digital Officer, Horizon Media
Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients.  He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices. Learn more about Donnie

A Different Kind of Event

The Monarch Beach Summit will bring together 250 senior executives across brands and agencies; TV and digital; broadcast networks and service providers in a meaningful way to advance the business of the video advertising.  As an industry we are at a crossroads; never have there been greater opportunities for brands to engage with consumers nor as fractured a media marketplace.

Marketers are asking fundamental questions: What is engagement worth? How will consumers be watching? What will they be watching? Where will they be watching? How do I measure my efforts? If brands are media companies what do they program? Do brands want to associate their messages with great content or great customers? How do I tell my story? What is a commercial?

The October Summit will focus on three aspects of the Videonomics landscape: Paid Media, Brands as Storytellers, New Platforms

Topics we’ll address:

• Metrics and the relative value of media
• Addressable TV
• Time shifted viewing
• Reach vs Targeting
• Friction in media buying
• The future of TV
• Storytelling
• The impact of Hulu/Netflix/HBO GO/iDevices
• Creating relationships through video
• The blurring of TV and digital

“This topic is pretty interesting! Current shows don’t typically have Digital and Traditional people debating these issues at one event, but it’s the kind of discussion the industry needs to have. This conversation isn’t happening publicly.”

Kris Magel - EVP, Director National Broadcast, Initiative

Speakers


Fireside Chats

Douglas DeLuca, Co-Executive Producer, Jimmy Kimmel Live Douglas DeLuca, Co-Executive Producer, Jimmy Kimmel Live
Angie Hill, GM, Consumer Marketing, Skype Angie Hill, GM, Consumer Marketing, Skype
Brian Robbins, CEO & Founder, AwesomenessTV Brian Robbins, CEO & Founder, AwesomenessTV
Marianne Gambelli, Chief Investment Officer, Horizon Media Marianne Gambelli, Chief Investment Officer, Horizon Media

 

Past Brand Attendees Include:

Past Agency Attendees Include:

    Sunday, Oct 13

  • 6:00 pm - 7:00 pm

    Brand & Agency Only Reception

    Videonomics Advisory Board Chair Rick Parkhill walks marketers through maximizing the Summit experience. This is a closed door opportunity to meet your peers before the full Summit kicks off.

    Sponsored by

    Sponsored by Poptent

  • 7:00 pm - 9:30 pm

    Opening Reception

    Sponsored by:
    Videology

  • Monday, Oct 14

  • 6:15 am - 7:15 am

    Power Sculpt Yoga

  • 8:00 am - 9:00 am

    Sponsor Presentation & Breakfast (Brand and Agency Attendees Only)

    Closed door presentations from major broadcast networks, online publishers and digital service providers exclusive to brand and agency attendees.  Hear case studies, exclusive research, early industry announcements and a look into the latest multi-screen approaches by today’s leading media companies.

  • 8:00 am - 9:00 am

    Service Provider Breakfast

  • 9:00 am - 9:30 am

    Networking Break

    Sponsored by:

    Sponsored by: Dish Media Sales

  • 9:00 am - 12:00 pm

    Video Interview Booth

    Sponsored by:

  • 9:30 am - 9:40 am

    Opening Remarks

  • 9:40 am - 10:15 am

    Fireside Chat: Jimmy Kimmel Live Brand Integrations Online and On Air

    Jimmy Kimmel Live has transformed late night by embracing online audiences as well as creating content rich advertising opportunities. These brand partnerships cut across the show and newly launched online properties such as Jash. As overall late night talk show ratings have fragmented and dropped off necessity has been the mother of Kimmel’s re-invention. This is a fight for survival. Kimmel has gone viral (see anything with Matt Damon or the more recent twerking fail video hoax) to meet his audience online. Doug sits at the crossroads of Kimmel’s media empire crafting deals with brands both on air and online.

    Angie Hill is the GM of Consumer Marketing for Skype and has worked with Doug to create the Skype Scavenger Hunt on Jimmy Kimmel Live. This sponsorship has been so popular they are expanding a new run. When it comes to content deals like these Videonomics sees the same questions coming up again and again from brands: how do they get made? Where do the ideas come from? How is this sold within the brand? How active is the brand in the campaign? What does a good partner look like? How far out are these planned? How does the brand look at ROI?

  • 10:15 am - 10:35 am

    New Platforms: TV State of the Nation

    We hear a lot of talk about different platforms for video; many of which are generally spoken of as “emerging”. When wanting to reach consumers at scale how seriously should marketers be considering avenues such as: addressable TV, SmartTVs, interactive TV, mobile (is mobile still even emerging?), or consoles? GroupM’s Michael Bologna shares which are worth your marketing dollar, which are really up-and-coming and which are are not ready for prime time.

  • 10:35 am - 11:05 am

    Television at the Tipping Point

    Drawing on ten years of data and insights from a worldwide study in 30 countries, Dr. Jeffrey Cole, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. Jeff will share new research from the Center’s latest study based on questions submitted by marketers at the Videonomics Orlando April Summit.

  • 11:05 am - 11:50 am

    Understanding the Multi-channel Network (MCN)

    Attracting a scaleable audience in a brand safe environment is a major concern as marketers shift more and more media dollars to online. In this panel led by YouTube’s Beau Avril we’ll get to understand the role MCNs play on YouTube, how the lines are being blurred between UGC and premium content, and how brands are taking advantage of the new opportunities being created in this ecosystem.

  • 11:50 am - 12:00 pm

    Break

  • 12:00 pm - 1:00 pm

    Roundtable at the Summit: Measurement and the Comparative Value of Media

    Room A

    Join 60 industry peers in pre assigned Roundtables for actionable conversations around specific issues in video advertising. Based on the deep interaction coming out of our Roundtable events we’re bringing a Videonomics Roundtable to the Summit.

    Topics:

    • The need for common metrics, reporting, and account management across TV & digital
    • The impact the over promise and under delivery of premium content has on the buy side
    • What clients are looking for in order for them have fluid budgets (metrics and pricing)

  • 12:00 pm - 1:00 pm

    Roundtable at the Summit: Measurement and the Comparative Value of Media

    Room B

    Join 60 industry peers in pre assigned Roundtables for actionable conversations around specific issues in video advertising. Based on the deep interaction coming out of our Roundtable events we’re bringing a Videonomics Roundtable to the Summit.

    Topics:

    • The need for common metrics, reporting, and account management across TV & digital
    • The impact the over promise and under delivery of premium content has on the buy side
    • What clients are looking for in order for them have fluid budgets (metrics and pricing)

  • 12:00 pm - 1:00 pm

    Roundtable at the Summit: Measurement and the Comparative Value of Media

    Room C

    Join 60 industry peers in pre assigned Roundtables for actionable conversations around specific issues in video advertising. Based on the deep interaction coming out of our Roundtable events we’re bringing a Videonomics Roundtable to the Summit.

    Topics:

    • The need for common metrics, reporting, and account management across TV & digital
    • The impact the over promise and under delivery of premium content has on the buy side
    • What clients are looking for in order for them have fluid budgets (metrics and pricing)

  • 1:00 pm - 2:00 pm

    Lunch

    Sponsored by

    Sponsored by Yahoo!

  • 2:30 pm - 3:30 pm

    Beach Boot Camp

  • 2:30 pm - 5:00 pm

    Coastal Boat Cruise

  • 3:30 pm - 4:30 pm

    Scenic Beach Hike

  • 6:00 pm - 7:30 pm

    Cocktails

    Sponsored by:
    Set

  • 7:30 pm - 9:30 pm

    Dinner

    Sponsored by:
    NBCUniversal

  • Tuesday, Oct 15

  • 6:15 am - 7:15 am

    Hatha Yoga

  • 8:00 am - 9:00 am

    Sponsor Presentation & Breakfast (Brand and Agency Attendees Only)

    Closed door presentations from major broadcast networks, online publishers and digital service providers exclusive to brand and agency attendees.  Hear case studies, exclusive research, early industry announcements and a look into the latest multi-screen approaches by today’s leading media companies.

  • 8:00 am - 9:00 am

    Service Provider Breakfast

  • 9:00 am - 9:15 am

    Networking Break

    Sponsored by:

    Sponsored by adconion direct

  • 9:00 am - 2:30 pm

    Video Interview Booth

    Sponsored by:

  • 9:15 am - 9:25 am

    Opening Remarks

  • 9:25 am - 9:40 am

    Roundtable Feedback

    Breakout room leaders share highlights from yesterday’s discussions. Includes areas of agreement and recommendations on how the industry should move forward.

  • 9:40 am - 10:15 am

    Fireside Chat: The Rise of a Multi-channel Network

    Brian founded and runs AwesomenessTV, which he sold to Jeffrey Katzenberg at DreamWorks Animation for $33 million with a additional $117 million if certain earnings targets are met. AwesomenessTV started as a YouTube MCN that scaled very quickly and then transformed into a cross platform media company as it has sought to grow audience and revenue. How does a platform agnostic media company make money? In being agnostic are there new opportunities for partnerships with advertisers or are their hands tied as they balance relationships with distributors: YouTube, cable networks, and more?

  • 10:15 am - 10:30 am

    Break

  • 10:30 am - 10:50 am

    Going Viral is Not a Video Strategy

    Every day, brands ask their agencies to create viral videos, hoping that they can breakthrough to consumers in new and entertaining ways.  Sadly, most of these videos are not executed correctly; therefore, they fail miserably and many actually have a detrimental impact on the brand. Done right, investing in online video can produce results that absolutely justify the spend. In this presentation, Jordan Berg (Founding Partner of Questus and Executive Producer of The Naked Brand Documentary), shows the strategies, tactics and painstaking steps that winning brands like Dove, Chipotle, and Samsung go through to make videos that not only go viral, but also drive brand revenue.

  • 10:50 am - 11:50 am

    Table Discussion: Creating a Better Digital Video Marketplace

    NBCUniversal’s Scott Schiller and OMD’s Michael Solomon will lead Summit attendees in a room wide discussion around barriers buyers and sellers face in transacting digital video. Individual tables will be challenged to tackle specific issues and then discuss their resolution with the group at large.

  • 11:50 am - 12:00 pm

    Break

  • 12:00 pm - 12:30 pm

    Deep Dive: Best Practices in Spreading Brand Content

    A discussion between senior marketing executives on how to spread brand content. What are best practices in creating campaigns that are scalable across device?

    Sponsored by:

    Undertone

  • 12:00 pm - 12:30 pm

    Deep Dive: Money in Motion - Maximizing ROI and Brand Engagement with Online Video

    Join us for an in-depth discussion of strategies for maximizing ROI and reaching your target audience with online video.  Topics will include:

    • How to ensure brand safety for online video
    • How to provide content-level targeting in online video, similar to how TV allows buying of an individual show
    • Developments in audience targeting, and how close we are to the dream of serving the right ad to the right person at the right time

    This will be a brand-led discussion.  Come interact with our experts.

    Sponsored by:

    Sponsored by Channel Factory

  • 12:30 pm - 1:30 pm

    Lunch

    Sponsored by:

    Sponsored by A+E Networks

  • 1:30 pm - 2:05 pm

    How to Attract an Audience for Your Brand's Content

    Your brand is investing more and more in video content creation…but how do you attract a sizable audience of your key demographics?

    Enter our experts, who will help you identify an optimal distribution/content marketing strategy. During this session they’ll share how brands are using video to successfully build audiences including, syndication partnerships, using paid, and social media while harnessing existing audiences and your strongest brand loyalists.

  • 2:05 pm - 2:30 pm

    Brand as Content Creator: Activision Case Study

    Media channels have multiplied and are seemingly infinite. However, consumer attention is finite, which makes it immensely difficult for brands to break through and engage with consumers. How do brands solve the attention span conundrum? They deliver engaging and entertaining content that audiences consume, value, and ultimately share or amplify. In this session, executives from Activision and its agency partners, MATTER and Edelman Digital, will walk through the objectives and platform-specific considerations of the production, distribution, and marketing of original content. Learn how this top game publisher is exploring the right mix of content and platform to more deeply engage its fan base.

  • 2:30 pm - 2:50 pm

    In Multi-screen Video Not All Demographics Are Created Equal

    Why and How Millennials Consume Video

    In July of 2013, IPG Media Labs and YuMe conducted a study to determine whether the tablet really is the ultimate video viewing device. Phase one of the study looked at tablets in comparison to TV, mobile, PC and in-browser versus in-app, by exposing respondents to various in-context stimuli. Results showed that not only is the tablet becoming the leading video viewing device but consumption behaviors are not the same across demographics. As the study dove deeper into how various demographics interact with and consume video, it found that millennials are distinctly unique. Phase two of the study breaks down millennials’ media consumption, multi-tasking habits, and reveals which device is most effective for brand recall and persuasiveness within this influential demo.

  • 2:50 pm - 3:35 pm

    Fireside Chat: Making Smart Media Investments

    As consumer-viewing habits blur across screens the media buying and selling marketplace is being put through an uncomfortable evolution. Epic industry questions borne from this shift are seemingly endless: a move to big data and real time attribution modeling from media mix planning, agency and brand organizational structures shifting, agency business models turned on their head, reach and scale vs targeting, and on and on…

    Marianne has lived both sides of the media universe as head of NBC sales and now Chief Investment Officer for Horizon. How does she see these forces playing out as she represents her client’s budgets and generates new revenue for her agency?

St. Regis, Monarch Beach Resort

1 Monarch Beach Resort, Dana Point, CA 92629

  The St. Regis Monarch Beach, a Forbes Five-Star, AAA Five-Diamond awarded resort, is located along the pristine shores of the Pacific Ocean in Dana Point, California.  This hotel features an exclusive private beach club, three swimming pools, the award-winning Spa Gaucin, and on-site championship Monarch Beach Golf Links.