The Annenberg Beach House (details) The VIDEONOMICS ™ TOUR is a series of live events throughout the U.S. that speaks to the needs of brand marketers as they strive to better understand the dynamics of video, media and marketing. The events combine informative presentations, case studies, research, peer-to-peer discussion and networking. Attendance is by invitation-only and limited to 30 brand marketing and advertising agencies executives per event. Marketers and their agencies will attend as guests, at no cost. Marketing titles will range from Director to SVP/VP to CMO.
Forces driving new videonomic models
- Widespread broadband penetration and high speed wireless
- Video sharing capabilities on all sorts of consumer appliances
- The liberation of content – whenever, wherever…
- Brands becoming content machines, blurring the lines of media and advertising
- Low cost, high quality video capture and edit software empowering anyone to create in full motion sight and sound.
- Social media networks that drive video sharing
- Pad computers that integrate rich video content
- On-demand television
- Addressable TV commercials
And so much more…