Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media and marketing. Senior brand and agency executives will gather in one of the top media markets for an afternoon of keynotes, case studies, research, integration techniques, peer-to-peer discussions, and networking sessions.
Between conversations with senior marketing executives, an in depth look at how marketers are finding success with mobile video, a Nielsen led discussion on what the industry needs for true cross platform measurement, case studies on integrated marketing followed by a lively discussion on how to make integrated work better for marketers and media companies, and a deep dive into how Activision is effectively using content marketing to reach consumers, the Roundtable will make for a powerful afternoon.
Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”
Past Los Angeles Roundtable Attendees Include: