Videonomics

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Cincinnati – June 20, 2012

1:30 pm - 8:00 pm @ The Phoenix

Speakers


location-cincinnati

The VIDEONOMICS ™ TOUR is a series of live events throughout the U.S. that will speak to the needs of brand marketers as they strive to better understand the dynamics of video, media and marketing. The events will combine informative presentations, case studies, research, peer-to-peer discussion and networking.

Attendance is by invitation-only and limited to 30 brand marketing and advertising agencies executives per event. Marketers and their agencies will attend as guests, at no cost. Brand marketers will make up approximately 80% of the audience with agency invitees by referral from their attending clients. Marketing titles will range from Director to SVP/VP to CMO.  Each guest will be carefully qualified by Videonomics ™ registration staff.

Forces driving new videonomic models

  • Widespread broadband penetration and high speed wireless
  • Video sharing capabilities on all sorts of consumer appliances
  • The liberation of content – whenever, wherever…
  • Brands becoming content machines, blurring the lines of media and advertising
  • Low cost, high quality video capture and edit software empowering anyone to create in full motion sight and sound.
  • Social media networks that drive video sharing
  • Tablet computers that integrate rich video content
  • On-demand television
  • Addressable TV commercials

And so much more…

    Wednesday, Jun 20

  • 1:30 pm - 2:30 pm

    Opening Networking & Registration

  • 2:30 pm - 2:40 pm

    Opening Remarks

    Neil Perry is president of Poptent (www.poptent.com), a global video production company for Fortune 500 brands and agencies, leveraging a powerful social network of nearly 50,000 videographers in 140 countries to produce commercials and other video assets. Neil is based in the company’s suburban Philadelphia offices. Prior to Poptent, Neil was a Vice President of Marketing for Monster.com (Maynard, MA), where he oversaw field marketing, national promotions and sponsorships, and the Small and Medium Business marketing team for this online recruitment company. Neil is also a 23-year veteran of McDonald’s Corporation (Oak Brook, IL), where he last served as Senior Director of National Marketing, in charge of interactive marketing. Under his leadership, McDonald’s adopted a five-year strategic plan for employing the Internet in its marketing mix, and benefited from Neil’s involvement in a groundbreaking cross-media optimization study. While at McDonald’s, Neil also led the company’s merchandising, field marketing, and new products marketing units. An avid motorcyclist, Neil also finds time to play golf ... poorly.

  • 2:40 pm - 3:10 pm

    Video Data Can Be Fun - Don't Wait for the Movie

    Video content is alive and well and skipping across all four screens – the TV, the computer, the smartphone and the tablet. The consumer is telling us what screens they prefer with their actions (and interactions) across the various options. Nielsen is working hard to keep up with both the what’s and why’s of the how they consume video and what that means for content creators and advertisers. The session’s theme “Video data can be fun – don’t wait for the movie” will pull from a variety of studies and surveys across the Nielsen portfolio.

  • 3:10 pm - 3:40 pm

    Reaching a Targeted Audience Through Video Curation

    BlackAtlas.com is an online community that offers travel insights from an African- American perspective. Burrell saw an opportunity for our client, American Airlines, to build a deep relationship with high value African-Americans travelers by curating the world through a unique cultural lens—and what better way to do that than with online video? BlackAtlas has featured celebrity spokespersons like Nelson George and Russell Simmons. In fact, in Russell’s case, he saw BlackAtlas content organically and reached out to us to get involved. In this discussion, Don will share insight into how BlackAtlas has evolved since its launch and how the program has helped shape the way the entire agency approaches online video.

  • 3:40 pm - 4:10 pm

    Going Beyond Viral Video and Preroll

    Online video is the fastest growing portion of a marketers mix, and brands are tapping the medium to increase awareness, connect with customers and drive sales. Learn from a marketer and entertainer about 3 ways brands can engage, and the opportunities and pitfalls of each. See case studies on how marketers are going beyond viral video and prerolls to engage more meaningfully and sustainably. Jump start your brand’s digital strategy with the most visceral form of social media.

  • 4:10 pm - 4:30 pm

    Break

  • 4:30 pm - 5:00 pm

    TV or not TV: That is the Question

    As the average number of television channels in each home has increased, television viewing has fragmented across a larger number of television networks. Digital distribution of content to mobile phones and the Internet has only increased fragmentation of consumer attention. And yet, people’s attention to television overall has consistently increased. The measurement services and the campaign planning toolmakers have struggled to keep pace with a fragmentation paradigm where more viewing is occurring on a broader array of lower rated networks. As television advertising spend increases within this fragmented viewing landscape, the cost associated with missing this invisible audience continues to grow. And yet, no other advertising medium other than television delivers benefits at the scale required by national brand advertisers. I’ll discuss the contradictions and conundrums facing advertisers reliant on television advertising in its fragmented state and role of big data and digital marketing strategies in recovering the core benefits of the medium.

  • 5:00 pm - 5:30 pm

    Start-up Showcase

    Be among the first to hear from exciting early stage start-ups. Presented by The Brandery, two start-ups will have ten minutes each to tell their story and then answer questions from marketing executives. This session will provide detail on actionable ways for marketers to take advantage of new opportunities in video. Who knows, you may just find your next marketing partner...

  • 5:30 pm - 7:30 pm

    Networking Reception

The Phoenix

812 Race Street, Cincinnati, OH 45202

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Copyright 2012