Videonomics

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Chicago – May 2, 2012

1:30 pm - 8:00 pm @ Conference & Learning Center at U.S. Cellular Field

Speakers


location-chicago-sox

The Videonomics ™ Tour is a series of invitation-only events designed to engage marketers in deeply examining the dynamics of video, media and marketing. Limited to 30 brand marketing and advertising agency executives, the events will combine informative presentations, case studies, research, peer-to-peer discussions, and networking. Marketers and their agencies will attend as guests, at no cost.

What better way to spend a day than mixing business with baseball?  We will begin the afternoon in the Conference and Learning Center at U.S. Cellular Field.  After sessions wrap, we will head to a Diamond Suite to network and watch the Chicago White Sox take on the Cleveland Indians.

    Wednesday, May 02

  • 1:30 pm - 2:30 pm

    Opening Networking & Registration

  • 2:30 pm - 2:40 pm

    Opening Remarks

  • 2:40 pm - 3:10 pm

    comScore: It's All About ROI

    As brands run preroll, dive deep into social, run videos across ad networks, target on mobile, and make use of the latest set top devices a standard set of metrics becomes a must not nice to have. ComScore works with brands and their agencies every day to help navigate this fragmentation. Hear how brands are focusing in on metrics that matter.

  • 3:10 pm - 3:40 pm

    Cars.com: Using Video to Stand Out in a Competitive Market

    Want to find out how Cars.com, a site that reaches over 10 million car shoppers each month, drives consumer relevancy through integrated video programs? Its secret: focusing on premium content, creating strong ownership and voice to drive the Cars.com brand needle forward; their #1 objective.

  • 3:40 pm - 4:10 pm

    Girl Power: A Participation Platform as Catalyst to Creative Content

    To mark it’s 100th anniversary, the Girl Scouts of the USA has launched an unprecedented multimedia effort to empower the next generation of women leaders. Understanding that the Girl Scouts of the USA could no longer rely on their strong heritage to continue to be relevant for the next 100 years, the organization recognized the importance of the evolution of storytelling to breakthrough today. A behind the scenes look at the creation of the “ToGetHerThere” participation platform and visual storytelling that is resonating across generations, genders and ethnicities.

  • 4:10 pm - 4:30 pm

    Break

  • 4:30 pm - 5:00 pm

    Leveraging Video to Gain a Competitive Advantage in Hyper Competitive Markets

    Telisa Yancy is the director of advertising, brand and media for American Family Insurance. Within her first 12 months at American Family, Yancy piloted an innovative marketing campaign that changed the way people think about insurance. Along with her internal team and media agency, Yancy brought together powerhouse media properties, NBC Universal Digital Studios, MSN and CBS Radio Network, to achieve the right balance between educating consumers through entertainment and driving business. They created three original programs that communicated a single-focused idea that today’s families are unique and American Family is best suited to meet their unique needs. Before joining American Family, Yancy was a subject-matter expert and marketing innovation strategist for nonprofits, emerging media and consumer marketing brands, as well as venture capital and start-up funds. She served as vice president of global media, entertainment and multicultural marketing for Burger King Corp. She served in a variety of marketing positions for Ford Motor Company at the regional, national and global level. Yancy holds an MBA from Kellogg Graduate School of Business, Northwestern University and a bachelor’s degree in business administration from the University of Illinois at Urbana-Champaign College of Business.

  • 5:00 pm - 6:00 pm

    Start-up Showcase

    Be among the first to hear from exciting early stage start-ups. Presented by DMR Partners, three start-ups will have ten minutes each to tell their story and then answer questions from marketing executives. This session will provide detail on actionable ways for marketers to take advantage of new opportunities in video. Who knows, you may just find your next marketing partner...

  • 6:00 pm - 6:30 pm

    Guest Speaker

  • 6:30 pm

    Dinner and Baseball

Conference & Learning Center at U.S. Cellular Field

333 West 35th Street, Chicago, IL 60616

CONFERENCE & LEARNING CENTER at U.S. CELLULAR FIELD: This state-of-the-art facility within the ballpark allows you to mix business with baseball.  The Conference and Learning Center offers an amphitheater-style auditorium equipped with the latest in communication and presentation technology. DIAMOND SUITE at U.S. CELLULAR FIELD: First-class service while you enjoy exciting White Sox baseball! Each Diamond Suite offers theater-style seating, a socializing area, flat screen televisions and a climate-controlled environment. Parking Directions to U.S. Cellular Field Conference Center-Game Day

Parking rates: (All lots are cash only) - $25 per car Park in Lot A and enter the Conference & Learning Center through Gate 3.

From Chicago via Lake Shore Drive:

Lake Shore Drive South to the I-55 (Stevenson) exit Get off at State St.-at the light go left (south) on State St. Continue on State Street Take a right on 31st Street You will pass over the 90/94 Take a left on Wentworth Enter at Parking Lot A on Wentworth which is on your right before 35th St.

From Chicago via 90/94 East (Dan Ryan):

90/94 East to 31st Street After the city stay in the local lanes which are to the right Exit at 31st Street At the light continue south on Wentworth Enter at Parking Lot A on Wentworth which is on your right before 35th St.

From South via 94 West (Dan Ryan):

I-94 West to 31st Street Take a left onto 31st Street You will pass over the 90/94 Take a left on Wentworth Enter at Parking Lot A on Wentworth which is on your right before 35th St.

From West via I-290 (Eisenhower):

I-290 East to I-94 East (Dan Ryan) to 31st Street Exit at 31st Street At he light continue south on Wentworth Enter at Parking Lot A on Wentworth which is on your right before 35th St.


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