Videonomics

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Atlanta – June 5, 2012

1:30 pm - 8:00 pm @ The Biltmore - Georgian Room

Speakers


Atlanta Biltmore - Georgian Room

The VIDEONOMICS ™ TOUR is a series of live events throughout the U.S. that will speak to the needs of brand marketers as they strive to better understand the dynamics of video, media and marketing. The events will combine informative presentations, case studies, research, peer-to-peer discussion and networking.

Attendance is by invitation-only and limited to 30 brand marketing and advertising agencies executives per event. Marketers and their agencies will attend as guests, at no cost. Brand marketers will make up approximately 80% of the audience with agency invitees by referral from their attending clients. Marketing titles will range from Director to SVP/VP to CMO.  Each guest will be carefully qualified by Videonomics ™ registration staff.

Forces driving new videonomic models

  • Widespread broadband penetration and high speed wireless
  • Video sharing capabilities on all sorts of consumer appliances
  • The liberation of content – whenever, wherever…
  • Brands becoming content machines, blurring the lines of media and advertising
  • Low cost, high quality video capture and edit software empowering anyone to create in full motion sight and sound.
  • Social media networks that drive video sharing
  • Pad computers that integrate rich video content
  • On-demand television
  • Addressable TV commercials

And so much more…

    Tuesday, Jun 05

  • 1:30 pm - 2:30 pm

    Opening Networking & Registration

  • 2:30 pm - 2:40 pm

    Opening Remarks

  • 2:40 pm - 3:10 pm

    Video Data Can Be Fun - Don't Wait for the Movie

    Video content is alive and well and skipping across all four screens – the TV, the computer, the smartphone and the tablet. The consumer is telling us what screens they prefer with their actions (and interactions) across the various options. Nielsen is working hard to keep up with both the what’s and why’s of the how they consume video – and what that means for content creators and advertisers. The session’s theme “Video data can be fun – don’t wait for the movie” will pull from a variety of studies and surveys across the Nielsen portfolio.

  • 3:10 pm - 3:40 pm

    How an Extended Stay Brand Tells Its Story Through Video

    Word of mouth from someone you know or someone like you is still the most powerful recommendation out there. On-line customer reviews, Facebook likes, and positive or negative tweets have a tremendous impact on consumer decisions and brand perceptions….and they live forever through search capabilities.  Video is the most preferred content format shared today and there is nothing more authentic, experiential and versatile than user generated video. IHG is working to engage hotel team members and their most loyal customers to put down the pen and turn on their cameras.  Receiving hundreds of heartfelt handwritten letters and e-mails each year, just imagine how loud those voices would be if they were all videos.

  • 3:40 pm - 4:10 pm

    Brand Case Study: 22squared and Dunkin' Donuts

    22squared’s Chris Tuff will take you through a case study for Dunkin’ Donuts that dissects the anatomy of a successful Facebook Connect creative execution. To promote Dunkin’ Donuts new Angus Steak & Egg Breakfast Sandwich, 22squared created the “Like a Boss” Video Resume Maker, a Facebook app that showed the world they could eat breakfast like a boss with the new sandwich. The app allowed users to create and post a video resume, using Facebook Connect to make each video “boss” with laser beams, explosions, monster trucks and one of the greatest songs from the 1980s: “You’re the Best.” Chris will share learnings from this promotion, and provide tips that brands and agencies can use to ensure success with video in the social space.

  • 4:10 pm - 4:30 pm

    Break

  • 4:30 pm - 5:00 pm

    Brand Case Study: JWT and the United States Marine Corps

    Looking to educate, inspire, motivate and ultimately engage the millennial generation, the United States Marine Corps recently relaunched their brand platform and communication style. Through research we noticed it wasn’t the audience that was lacking online, but rather the engagement. The target was there, but they just weren’t participating in the conversations. The question became, how do we engage an audience that is looking at but not really engaging with the USMC’s website and social properties.  How do we create content that will not only increase their interest in the United States Marine Corps, but potentially lead them to meet with a recruiter? The answer came through online video. By creating and curating content, the USMC online engagement skyrocketed. Not only did website engagement increase, but the social communities have grown substantially making the USMC Facebook community larger than any other government agency, including the White House.

  • 5:00 pm - 5:30 pm

    Can Online Video Save Lives From Cancer?

    Join Kelley Mitchell Price for this discussion of how an iconic non-profit brand is leveraging online video to further its mission. The American Cancer Society has turned the “Happy Birthday” song into a rallying cry for the brand, with celebrities like Justin Beiber and Celine Dion lending their voice to the cause. Now, the Society is exploring video as a means of driving direct conversions. Kelley will share findings from two 2011 online video fundraising campaigns, leading a brainstorm of ideas to make these campaigns more effective in 2012.

  • 5:30 pm - 6:30 pm

    Reception

  • 6:30 pm

    Dinner Interview

The Biltmore - Georgian Room

817 West Peachtree Street, Atlanta, GA 30308

Built in 1924, The Biltmore Hotel was the focal point of Atlanta's business and social life for almost sixty years. Once publicized as “The South's Supreme Hotel”, The Biltmore closed its doors in 1982, following changes in ownership and years of steady decline. After sixteen years of neglect and abandonment, The Biltmore underwent a total renovation in 1999, transforming the former hotel into a combination of Class A office space, retail and special event space. With the renovation of The Georgian and Imperial Ballrooms, and now listed on The National Register of Historic Places, The Biltmore quickly recaptured its standing as one of the social and business epicenters of Atlanta. Featuring original handcrafted plaster relief ceilings, restored crystal chandeliers, Palladian windows and Tennessee marble floors.

Copyright 2012