The Videonomics ™ Tour is a series of invitation-only events designed to engage marketers in deeply examining the dynamics of video, media and marketing. Limited to 30 brand marketing and advertising agency executives, the events will combine informative presentations, case studies, research, peer-to-peer discussions, and networking.
This event has already happened
San Francisco – April 26, 2012
1:30 pm - 8:00 pm @ Westin St. Francis
- Emmy Award Winning Producer
- Family Guy, Simpsons, Workaholics
- Social Media Team Lead
- SVP Group Director
- Edelman Digital
- Executive Vice President, Advertising Effectiveness
1:30 pm - 2:30 pm
Opening Networking & Registration
2:30 pm - 2:40 pm
2:40 pm - 3:10 pm
Using Common Metrics to Improve Planning in Online Video
According to a recent “State of the Industry Survey” by Digiday and Adap.tv, an increasing number of advertisers and their agencies believe that TV and online video should be better aligned, and in fact are already planning their TV and online video buys together. But because of the many different metrics produced by each medium, buyers struggle to find a common yardstick to measure and evaluate performance. In this session we will look at these challenges and discuss how new capabilities can reduce friction in the planning process and provide what the planner needs most: apples- to-apples comparability between media opportunities in terms of audience reach and advertising effectiveness.
3:10 pm - 3:40 pm
Cisco Case Study: How a Brand Produces 1000+ Videos a Year
With 84% of the US market viewing online video on a weekly basis, successful brands must fine-tune their video strategy to adjust to the changing market. With the right approach, video can raise brand awareness and inform customers about products — on target and on budget. In this session, Leslie will share some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the customer through the sales funnel, and how to prepare your videos for a global audience. We’ll review case studies from the over 1,000 videos Cisco produces each year, and see how Cisco uses video not only as an indicator of where the viewer is in the sales funnel, but also to enable their sales process.
3:40 pm - 4:10 pm
From Preroll to Facebook; How Video is Dominating the Digital Experience
Video is playing an increasing role in the digital domain for advertisers. New platforms such as Stargreetz and ThisMoment are enabling everything from interactive video to personalized experiences. We will explore how work from Suzuki, General Mills and The Naked Brand are integrating across channels and creating deep connections with their customers.
4:10 pm - 4:30 pm
4:30 pm - 5:00 pm
Transmedia Storytelling - Telling Stories in a World of Infinite Media Options
In recent years we’ve seen dramatic changes in the media landscape and the way that people consume and share news and information. For companies and brands, this has profound implications. New channels, new tools, new approaches to video and visual storytelling…and new rules of engagement. It means that we have to find entirely new ways to tell our stories. We will discuss storytelling through the eyes of Edelman and our clients.
5:00 pm - 5:30 pm
Be among the first to hear from exciting early stage start-ups. Presented by DMR Partners, three start-ups will have ten minutes each to tell their story and then answer questions from marketing executives. This session will provide detail on actionable ways for marketers to take advantage of new opportunities in video. Who knows, you may just find your next marketing partner…
5:30 pm - 6:30 pm
6:30 pm - 8:30 pm
Thursday, Apr 26
Westin St. Francis
335 Powell Street, San Francisco, CA 94102