From Creativity-Online: The Best Toy in the World, also known as LEGO, celebrates its 80th anniversary with a little film that takes you from the company’s humble beginnings as a carpentry business to its place as the fuel for adult and kids’ imaginations. Narrated by Kjeld Kirk Kristiansen, who is the grandson of LEGO founder Ole Kirk Christiansen, the film reminds us a bit of a beautiful Disney film, full of heartwarming anecdotes and a joyful soundtrack.
Lego celebrated its 80th birthday earlier this week with this short animated film. The company, once synonymous with childhood imagination and play, has been surpassed by video games and kid-focused television networks in recent years, but still remains one of the most recognizable toy brands in the country. Thanks to the video I now know that Lego means, “I put together” in Latin.
I was a huge Lego fan when I was younger and never knew the story behind the company. The film does a great job of explaining the company’s lengthy history in the 17-minute video. The long-form video works out great on YouTube. The platform gave Lego the opportunity to show fans and those simply interested how the Lego brand was created. The animated short does a great job of entertaining the audience while still getting its brand message out and sparking interest in their product. Really just a great use of online video.