The opening ceremonies for the 2012 London Summer Olympics are just a few hours away over here on the west coast. With all the excitement surrounding the Olympic Games many brands, even those without official sponsorships, are looking to piggyback off the highly anticipated events. Adidas, the popular shoe and apparel company, is an official sponsor and has created a bunch of Olympic themed commercials that have been airing for a few months.
For this spot, Adidas’s in-house marketing team set up a photo booth in one of their Adidas stores in Britain for fans to pose. The photo booth is part of Adidas’s ongoing #takethestage campaign, which features some of Great Britain’s most popular athletes, each with their own unique challenges in which the winners get to meet the athlete.
Adidas marketing director Nick Craggs said “Our new take the stage campaign is designed to showcase London but also the talent that exists within Great Britain. Adidas is providing young people across Britain once in a lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain.”
In this particular spot, English soccer star and current Los Angeles Galaxy midfielder, David Beckham, surprises a few lucky fans with their most exciting photo bomb ever. Even if you are not a Beckham fan or a soccer follower, the spot is pretty touching, and just shows how important sports, and athletes can be to an individual or an entire nation.