For today’s spot I chose an older video that was recently featured on Adweek’s list of best Father’s Day advertising. While it still remains true that men are depicted pretty poorly in most advertising, these spots do a great job of showcasing the importance and joy of fatherhood.
The spot below was created by American Greetings, the card company, to showcase their humorous collection of Father’s Day e-cards. E-cards have become a very big earner for many of the major card companies, as online activity and email as a primary form of communication has increased dramatically over the years. The two minute video is actually pretty hilarious.
The anthem was created last year and has received a little over 350,000 views. Unlike Mother’s Day, humor plays a much bigger role in terms of Father’s Day advertising and this ad does a great job of using humor and great writing to get across its message. Its quite enjoyable and begs to be shared by fathers and everyone else who enjoys a good laugh.