Michael Estrin
Michael Estrin is a writer and a journalist.
His start in digital came as a writer for AskMen.com.
He’s been covering digital marketing and video since 2006. He spent two years on staff at iMediaConnection.com, and remains a regular contributor. His Netflix queue has more than 100 titles. He watches more YouTube videos than he’d care to admit.
Michael’s work has appeared in Fast Company, American Way, California Lawyer Magazine, and Nerve.com, to name a few.
Michael lives in Los Angeles with his wife, Christina, and their dog, Mortimer. His first novel is coming out later this year.
Michael tweets intermittingly @mestrin.
Posts by Michael
- May 20, 2013Sun Drop campaign isn’t surprisingly good
- May 17, 2013Old Spice and paid media
- The Vine edge
- May 15, 2013Doing what can’t be done on TV
- May 14, 2013Where the money is
- May 13, 2013On open letters and New Fronts
- May 10, 2013The metric you can’t quantify
- May 9, 2013The video turf war
- May 8, 2013Video ads coming to Facebook
- May 7, 2013The quality debate
- May 6, 2013Paying for YouTube
- May 3, 2013The 45 million
- May 2, 2013HuffPo breaks into cable
- May 1, 2013Price drop on aisle YouTube
- April 29, 2013Saturday Night Long Tail
- April 26, 2013Report: brands underperform with YouTube subscribers
- April 25, 2013Digital video: not scarce everywhere
- April 24, 2013Xbox with a side of pizza
- April 23, 2013The streaming rich
- April 22, 2013Amazon’s pilots are here
- April 19, 2013Aligning with TV
- April 17, 2013Live on the Internet
- April 16, 2013The deal with Dish
- Insist on accountable media buys
- April 15, 2013Drop it or distribute it?
- April 12, 2013Starbucks needs better distribution
- April 11, 2013A credit score for YouTube channels expands
- Notes from NAB
- April 10, 2013The TrueView buzz
- April 8, 2013NewFronts push beyond $1 billion?
- Bro videos
- April 5, 2013The ROI of online video
- April 3, 2013Will NewFronts feel real in 2013?
- April 1, 2013LUNA Bar’s infotainment strategy
- March 29, 2013The money is in MCN
- March 27, 2013AARP’s video play
- March 25, 2013GoPro: lifestyle content for the digital life
- March 22, 2013Promoting Xfinity
- March 20, 2013TED’s best ads
- March 18, 2013How do you find content on YouTube?
- March 15, 2013HitBliss or big miss?
- March 13, 2013YouTube pairs to TV
- March 8, 2013Paywalls getting higher
- March 7, 2013Should you repurpose TV ads?
- Quality control at Blip
- Red Bull kills Harlem Shake
- March 6, 2013Anyone remember Lilyhammer?
- March 5, 2013You can’t live on CPMs alone
- Some YouTube channels are bigger than cable
- March 4, 2013So much for social TV apps
- Innovators, Imitators, and Idiots
- March 2, 2013Greedy Vikings or programmatic run amok?
- March 1, 2013Stylish VC
- Big Media v. Big Cable
- February 27, 2013What’s your social video strategy?
- February 26, 2013Grey Poupon: one and done on TV
- February 25, 2013The Samsung story
- February 22, 2013No-brainer: Nielsen extends ratings to online video
- February 21, 2013Sony says PS4 is for gamers
- February 20, 2013Shake the leader?
- February 19, 2013Do the Streamy Awards matter?
- Silent Vine
- February 18, 2013Netflix’s I Love Lucy Moment
- February 15, 2013Playing with Vine
- February 14, 2013ZenithOptimedia predicts digital will eat away at TV
- February 13, 2013American DVR bump
- February 12, 2013Will Vine ever be ripe for marketers?
- February 11, 2013Can your campaign draft of the other guy’s marketing dollars?
- February 7, 2013Selectable asks the right question
- February 6, 2013In-stream is growing, but are brands on board?
- February 5, 2013Why should Godaddy fire its agency?
- February 4, 2013Was Tide spot off?
- Does Samsung’s meta Super Bowl spot spark a conversation worth having?
- February 1, 2013The trouble with YouTube’s paywall idea
- January 30, 2013You Go Girls
- January 29, 2013Cuban: “Internet is designed for everything but video”
- January 28, 2013My Damn Noise
- January 25, 2013In-house video
- January 24, 2013YouTube updates its stats
- January 23, 2013Will they stick around for Coke?
- January 22, 2013Live streaming needs serious SEO help
- January 18, 2013Collective connects the dots
- January 17, 2013Is the C-word a dirty word?
- January 16, 2013Unruly’s Super Bowl Playbook
- January 15, 2013The cost of Video Game High School
- January 14, 2013What Showtime and Time Warner missed
- January 11, 2013College and online video consumption
- January 10, 2013Creative obstacles also hinder local video ads
- January 9, 2013Don’t pay people to Like your video
- January 8, 2013Does Kilar’s exit mean the end of innovation at Hulu?
- January 7, 2013Is online video getting older?
- January 4, 2013Epix PS3 app might upend cable someday
- January 3, 2013Nike’s topical take
- January 2, 2013Fiat’s rapping mom
- December 20, 2012Tubular: more money for the YouTube ecosystem
- December 19, 2012When cheap isn’t cheap
- December 18, 2012AOL study touts short-form video ads
- Big year for Hulu
- December 17, 2012Can any brand be funny?
- The upside to upfront
- December 14, 2012ESPN + Twitter = Ford Replay Win
- Most mobile video viewed at home
- December 13, 2012Why Microsoft’s opt-in approach makes more sense
- December 12, 2012Click here to close this annoying ad
- Few brands use both national TV and online video
- December 11, 2012The most shared video of 2012?
- December 10, 2012Is Charlie really a brand?
- Something’s missing from the Old Navy nostalgia campaign
- December 7, 2012How much is Gangnam Style worth?
- December 6, 2012Is brand as important to Millenials as religion or are we drinking the Kool Aid?
- December 5, 2012Battle testing the smart TV
- December 4, 201210 Most-Watched videos of 2012
- December 3, 2012The big bias toward Big Data: Don Drapper or Harry Crane?
- November 30, 2012Location, location, location
- November 29, 2012Turning amateurs into pros
- November 28, 2012VC money for YouTube partners
- November 27, 2012New face on NewFronts
- November 26, 2012Facebook’s ad network needs a Dislike button
- November 20, 2012Pheed me?
- November 19, 2012Welcome to Coke publishing
- November 16, 2012Addressable TV: it’s also about the creative
- November 15, 2012Looks like TV
- November 14, 2012The Apple advantage: trailers
- November 13, 2012YouTube’s overlooked metric: watch time
- November 12, 2012Your content is more disposable than you think
- November 8, 2012AOL: You’ve got video
- November 7, 2012Moonves: “Stop looking at the overnight ratings”
- The pitch for Prime
- November 6, 2012The fine print on that CBS/Hulu deal
- November 5, 2012Streaming: it’s about reruns
- November 1, 2012Subscription strikes back?
- October 31, 2012Really Domino’s?
- October 29, 2012Another way to look at the comScore numbers
- October 26, 2012Small screens, only smaller
- October 25, 2012Study: video turns shoppers into buyers
- October 24, 2012Forget cord cutters, it’s cord frayers big cable should worry about
- October 23, 2012Product demo or ad?
- October 22, 2012DVR for promo
- October 18, 2012Why Smart TV is behind in North American market
- October 17, 2012Hulu’s original content slate lacks brand identity
- October 16, 2012The mobile movie disconnect
- October 15, 2012AMC’s smart content marketing play
- October 11, 2012Something you couldn’t do on TV
- October 10, 2012The upside to piracy?
- October 9, 2012Tablet owners don’t like ads
- October 8, 20123M + Roku
- October 5, 2012Toys ‘R Us enters video rental market
- October 3, 2012Google says TrueView ads are working
- October 2, 2012Why the AOL/YouTube deal won’t work long-term
- October 1, 2012Going native
- September 27, 2012A big rumor at Dish
- Lean back
- September 26, 2012TV households drop by 500K, but is it cord-cutting?
- September 25, 2012MySpace returns (again)
- September 24, 2012Audi on the red carpet
- September 14, 2012Study: in-stream video ads beat banners
- September 13, 2012Subway’s branded content feels funny
- September 12, 2012Should Google advertise YouTube premium channels?
- September 11, 2012YouTube’s new iPhone app
- September 10, 2012A message from the sponsors
- September 6, 2012More on chord-cutting: It’s the economy, stupid!
- September 5, 2012Pictures rule Twitter, videos lag
- September 4, 2012Study: mobile video is No. 2 activity for users
- August 29, 2012YouTube channels getting cut? Or should you cut the NY Post off your reading list?
- August 28, 2012Love & Hip Hop: Atlanta is the summer’s #1 social TV show
- August 27, 2012Why content is (a) king and Arrested Development won’t change very much
- August 23, 2012So how much does a minute of Web cost?
- August 21, 2012The hullabaloo at Hulu
- August 20, 2012The schizophrenia of the cord-cutting story
- August 17, 2012How an agency accomplished more by doing less
- August 14, 2012Is there a qualitative metric for online videos?
- August 13, 2012What’s a view?
- August 9, 2012Is long-form just TV?
- August 7, 2012comScore tracking tablets
- August 6, 2012Is there an East Coast bias in social TV?
- August 2, 2012Newsflash: workers watch online video at work, day-parting happens
- July 30, 2012NBC didn’t fail at all
- July 26, 2012Why isn’t branded entertainment more entertaining?
- July 24, 2012YouTube wants you to use your real name
- July 23, 2012Even at YouTube Sports Matter
- July 19, 2012Not losing sleep over the metrics challenge
- July 17, 2012Why Larry King is a big deal for Hulu
- July 16, 2012The funny thing about YouTube
- July 12, 2012Vevo leaving YouTube: hot air or hot market?
- July 10, 2012YouTube Top 5 (in context)
- July 9, 2012Good news, bad news
- July 6, 2012Hurray for Cross-Platform Promotion (and Electric City)
- July 2, 2012YouTube Marketplace: buyer beware
- June 27, 2012Nielsen ratings for YouTube partners raise more questions than they answer
- June 25, 2012Talking burgers with McDonalds
- June 22, 2012Mark Cuban Told You So
- June 18, 2012Is video missing the (political) party?
- Is video missing the (political) party?
- June 15, 2012Canon: Imagin8ion
- June 6, 2012Watch a video with me?
- May 31, 2012At long last
- May 29, 2012Is it really viral?
- May 25, 2012Instagram for video
- May 21, 2012Is there such a thing as a first screen?
- May 18, 2012The data fight
- May 14, 2012Don’t worry about views
- Don't worry about views
- May 11, 2012The YouTube pitch
- May 7, 2012In the toilet
- May 4, 2012Teens and video
- April 30, 2012Groundhog Day at Digital Hollywood
- April 26, 2012Mixed review for YouTube channels
- April 23, 2012Where are the viewers going?
- April 20, 2012Rethinking social content
- April 17, 2012The Hulu audience
- April 13, 2012What’s missing with streaming
- What's missing with streaming
- April 9, 2012How I Discovered Your Mother
- April 6, 2012Amazon comes to PS3
- April 2, 2012Sharing or stealing HBO? And does HBO care?
- March 30, 2012Slam!
- March 26, 2012$5 content for sale!
- March 23, 2012Cool pirates, lame math
- March 19, 2012Do you Vudu?
- March 16, 2012The New Cable?
- March 12, 2012Big Dance, Small Screen
- March 9, 2012How To: Catch The Evergreen Virus
- March 5, 2012You can’t watch this video, old man
- You can't watch this video, old man
- March 1, 2012Going long
- February 27, 2012Niche Community
- February 23, 2012Maybe it’s the cable guy
- Maybe it's the cable guy
- February 20, 2012You get what you pay for (and file share)
- February 17, 2012Let’s be upfront, shall we?
- Let's be upfront, shall we?
- February 14, 2012All you need is (love of) video