“It is a great mission and a great idea…especially in media planning, we need to understand how video is consumed across all mediums and how to measure it.”

“People are not talking about it because no one has a definitive answer…yet. Clients want to know how they should be tackling these issues and we can help them. Lets get together! Lets discuss this!”

“People who see it as TV vs Digital are breaking it down the wrong way. We are talking about quality long form video vs everything else. What will the different (ad) models be for long form content versus 4 & 8 minute snacks.”

[On the reality of digital video's scale vs TV's]
“Scale is there for online. We have sites like AOL that are bigger than many cable networks. When making decisions advertisers need to hear the subtleties of the (media) differences”

“Videonomics is addressing one of the most critical issues facing the media industry today–managing brand exposure across the wide range of screens and devices that consumers are using. More than just efficiency, Videonomics is about the quality of the consumer’s experience of the brand.”

“The Videonomics topic is pretty interesting.  It’s been an inflammatory issue to date, but TV and Digital executives have got to get together.  The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”

“Digitization and fragmentation are dramatically reshaping the TV and video advertising landscape. There has never been a time when it’s more important to leverage data and be smart about how you buy and sell video advertising.”