The Videonomics Advisory Board

Michael Bologna, President, Modi Media, Groupm Michael Bologna
President, MODI Media
GroupM
EVP Group Director National Broadcast, ZenithOptimedia Maureen Bosetti
EVP Group Director National Broadcast
ZenithOptimedia
David Cohen, Chief Media Officer, UM David Cohen
Chief Media Officer
Universal McCann
Dr. Jeffrey Cole, USC Annenberg School, Center for the Digital Future Dr. Jeffrey Cole
Director
USC Annenberg School, Center for the Digital Future
Scott Donaton, President and CEO, Ensemble Scott Donaton
President and CEO
Ensemble
Steven Feldman, SVP, Client Business Partner, Universal McCann Steven Feldman
SVP Insights, Innovation & Integration
MediaVest
“People are not talking about it because no one has a definitive answer…yet. Clients want to know how they should be tackling these issues and we can help them. Lets get together! Lets discuss this!”
Sean Finnegan, CEO, The C4 Group Sean Finnegan
Founder & CEO
The C4 Group
Adam Gerber, VP, Sales Development & Marketing, ABC Television Adam Gerber
VP, Sales Development & Marketing
ABC Television
“People who see it as TV vs Digital are breaking it down the wrong way. We are talking about quality long form video vs everything else. What will the different (ad) models be for long form content versus 4 & 8 minute snacks.”
Todd Gordon, EVP, US Director, Magna Global Todd Gordon
EVP, US Director
Magna Global
Michael Hayes, President Digital Media, Initiative Michael Hayes
Chief Revenue and Marketing Officer
UberMedia
[On the reality of digital video's scale vs TV's]
“Scale is there for online. We have sites like AOL that are bigger than many cable networks. When making decisions advertisers need to hear the subtleties of the (media) differences”
Peter Horan, Executive Chairman, Halogen Media Group Peter Horan
President and COO
Answers
“Videonomics is addressing one of the most critical issues facing the media industry today–managing brand exposure across the wide range of screens and devices that consumers are using. More than just efficiency, Videonomics is about the quality of the consumer’s experience of the brand.”
Mark Hosbein, Senior Vice President, Advertiser Solutions, Nielsen Mark Hosbein
Managing Director
Accenture Marketing BPO
Eric Johnson, EVP, Multimedia Sales, ESPN Eric Johnson
EVP, Multimedia Sales
ESPN
Clark Kokich, Chairman, Razorfish, a Publicis Group Company Clark Kokich
Chairman
Razorfish, a Publicis Group Company
Larry Kramer, President and Publisher, USA Today Larry Kramer
President and Publisher
USA Today
Executive Vice President, Director National Broadcast, Initiative Kris Magel
Chief Investment Officer
Initiative
“The Videonomics topic is pretty interesting.  It’s been an inflammatory issue to date, but TV and Digital executives have got to get together.  The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”
Michael Mathieu, CEO & Chairman, SET Michael Mathieu
CEO & Chairman
SET
Scot McLernon, CRO, YuMe Scot McLernon
CRO
YuMe
Barbara Ross Miller, VP of Consumer Marketing Solutions, Sony Electronics Inc. Barbara Ross Miller
VP of Consumer Marketing Solutions
Sony Electronics Inc.
Peter Naylor, EVP Advertising Sales, NBCUniversal Peter Naylor
SVP Advertising Sales
Hulu
Rob Norman, Chief Digital Officer Global, GroupM Rob Norman
Chief Digital Officer Global
GroupM
Nick Pahade, President & CEO, Initiative North America Nick Pahade
CEO
Poptent
Rick Parkhill, CEO, Videonomics Rick Parkhill
Chairman, Videonomics Advisory Board
Chairman, Poptent
Paul Santello, EVP, Managing Partner, Horizon Media Paul Santello
EVP, Managing Partner
Horizon Media
Jes Santoro, Senior Vice President, Sales, Vindico Jes Santoro
SVP, Enterprise Sales
TubeMogul
Tracey Scheppach, EVP, Innovations Director at VivaKi Starcom MediaVest Group Tracey Scheppach
EVP Innovations Director
VivaKi Starcom MediaVest Group
Scott, Schiller, EVP, Digital Media Sales for NBCU Entertainment & Digital Networks and Integrated Media, NBCUniversal Scott Schiller
EVP, Advertising Sales
NBCUniversal Digital Entertainment
Mike Solomon, Managing Director, OMD Mike Solomon
Managing Director
OMD
Donald Williams, Chief Digital Officer, Horizon Media Donald Williams
Chief Digital Officer
Horizon Media