Participating Companies

The Art and Science of Media Buying, We Should Talk…

by Rick, from 23 hours ago

Just yesterday (Sept. 15, 2014), Ad Age report that "A-B InBev Ends an Era of In-house Media." Huh, what? Wait a minute! Aren't advertisers enthralled with the concept of programmatic buying and doesn't that exclude the need for a media agency? Isn't media buying fast becoming a matter of booting systems and pushing buttons? Won't advertisers be doing that in-house and saving the middleman fees? What's going on here? We should talk. And talk we will at the Videonomics Summit on October 13th in Santa Barbara, CA. In what is shaping up to be a very interesting roundtable discussion, agencies, marketers, media companies and service providers will take on this very discussion; in an increasingly automated world of media buying, what is the agency role...

Help! We Need More Video!
Where We Gonna Get More Video?

by Rick, from 1 week ago

Marketers everywhere are discovering that their need to produce and distribute video content is growing exponentially. The shelf life of content is shrinking by the moment, driving an insatiable appetite amongst brands for more and more content that their traditional partners, aka, creative agencies, cannot keep up with. And, if they could, the associated costs of that legacy creative-to-production process is not sustainable, leaving marketers asking the question; WHERE WE GONNA GET MORE VIDEO? This topic will be discussed at the Videonomics Roundtable in Chicago on September 16. Moderated by Marla Skiko, EVP/Director of Digital Innovation at SMG Multicultural, the conversation will focus on how brands are responding to the pressure associated with producing 2-3 times the amount of content they did just a year ago. With this increasing appetite, agencies are lining up to help cater the feast. Besides "where," brands must...

SHIFT

by Rick, from 3 weeks ago

S-H-I-F-T Verb: To put (something) aside and replace it by another or others; change or exchange There must be an app that counts and records phrases and words most used in the media these days, and if there is, please let me know because I want to see if I might be right here. Seems to me, that the most used word in media and marketing today is "shift," ie; shifting budgets, shifting media consumption, shift to digital, shift to scatter, shift to programmatic, shift to C7 from C3...it goes on an on. The world is shifting and it's not just in Napa. Last week, AdWeek reported on the TV execs' spin on the weak upfront. That article employed the word "shift" five times in three paragraphs, all in...

Old Navy Jumps Ship

by Rick, from 1 month ago

Well, at least some of the Old Navy TV dollars are jumping ship and heading to online music video. The ships' Captain, Ivan Wicksteed, aka "CMO," says, "We're trying to produce content that lives outside of TV. It's more organic content that people want to watch." Those "people" of course are school-age kids that um, well, prefer online video to TV? Is that what you are saying, Captain? "If you want to talk to this audience, you have to engage them using media that they interact with," he says. Read into these comments what you like, but to me, the Captain has decided that he needs a strategy that will reach and engage kids in a way that TV just doesn't accomplish, at least by itself. Check out the article on Ad Age to draw your own conclusions, but suffice to say that Old Navy, who spent over...

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