Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media and marketing.
by Josh, from June 24, 2014
Brand Watch Nielsen and Kraft Pilot New Brand Tracking Tool - While this tool seems like an important milestone on the road to complete ROI tracking of direct response spending, I keep thinking about the pressure it puts non addressable TV under to move towards digital measurement. It certainly could change my accountability expectations as a CMO. Walmart's New System Will Buy Media for Retailer - And Its Suppliers - Further evidence of major brands efforts to measure ROI can be seen in this move by the nation's largest retailer. They plan to apply their vast collection of 1st party, third party, and social data to their (and the brands they sell) media buys and loyalty programs. In theory this program will reduce both the big box and...
by Rick, from June 24, 2014
YouTube celebrated the Cannes International Festival of Creativity by pointing out what really matters: people choosing to watch and share ads that they actually like. "If Cannes is the critics' choice, we like to think the Leaderboard is the fan's choice - based on their actual viewing and sharing behavior," says Tara Walpert Levy, Managing Director of Ads Marketing at Google. Ohhh...stick in eye! Google flipping the finger to the ad industry during their version of the Oscars. The top 10 YouTube ads garnered 620 million views and 924 million minutes watched. And, don't forget for a second that those views were by choice, not by interruption. Consumers actually sought out these ads to watch because someone may...
by Josh, from June 24, 2014
New Content Partnership I am happy to announce a new content partnership with OpenSlate. OpenSlate monitors and scores engagement on YouTube channels and will be making insights on marketing verticals available to Videonomics subscribers. For this first round of data we turn to autos. In the full report (no registration necessary) they review the top 500 brands on YouTube. Definitely worth a look. YouTube: Required Watching for Automotive Brands Brand Watch Mondelez (a $35 billion company) has announced they will spend 50% of their $200 million on digital by 2016. This increase will double their current 25% spend. Most interestingly, their focus will be on programmatic buying, specifically on online video. We'll be seeing announcements...
by OpenSlate, from June 24, 2014
Most brand marketers consider YouTube the focus of their social video and content strategies. And current data shows YouTube reaches more 18-34 year-olds than any cable network. The automotive industry has a large presence on YouTube – and one attracting substantial audience. The Top 20 auto brands overall collect almost 40 million views each month to their content, and average 145,000 subscribers. The content ranges from new product features and creative content series to repurposed 30-second commercial spots, which perform especially well before and after the Superbowl. The high end of the market does particularly well developing audience on the YouTube platform, with Audi, BMW, Porsche and Ferrari topping the list and averaging more than 1 million monthly views in total. They score well on measures of engagement and influence, and average over 50,000 views per video. (click image to view full size)