Videonomics

Headline Grabs

  • Defining The Ecosystem

    By on June 12, 2013

    Defining the true video ecosystem can be a paralyzing task. Technology and consumer consumption is changing faster than the data behind it. But, the minute you wait on the right data to measure a platform or screen a new one comes along and you are still behind. Perfection is the enemy of good enough. We… More

  • New Gaming Consoles Look to Change the Video Landscape

    By on June 11, 2013

    The Electronic Entertainment Expo (E3) kicked off this week at the Los Angeles Convention Center and brought as much dazzle and cheers as a magic show on the Las Vegas strip. The annual electronics trades show featured two of the industry giants, Microsoft’s Xbox One and Sony’s Playstation 4. The gaming industry has been ahead… More

  • Is Nickelodeon’s Sponge Drying Up?

    By on June 3, 2013

    The days of children sitting eagerly in front of the television on a Saturday morning are all but over. Given the lack of quality children’s programming and the constant tussle between multiple TV viewers and busy schedules, parents and savvy young children are turning to other alternatives to get their desired programming. When I was… More

  • We are not launching a newsletter

    By on June 2, 2013

    We don’t blame you. That’s why we aren’t calling our email launch a newsletter. Actually, we don’t know what it is, but we think you will enjoy the weekly collection of articles we’re culling along with a little commentary from myself and more importantly the Videonomics Advisors. If you like what you are reading subscribe… More

  • Why everyone wants Hulu

    By on May 29, 2013

    You know that old Winston Churchill quote about democracy? That’s kind of how I feel about Hulu. It’s not the perfect streaming platform, but it’s better than all the rest. Reportedly, at least seven companies are bidding on Hulu, although it looks like they’re low-balling the site. But while the final price is something for… More

  • CNN + BuzzFeed

    By on May 29, 2013

    What do you do when you have a vast video library, one that’s so big that your best content frequently gets lost in the Internet shuffle? Well, if you’re the “worldwide leader in news” you call one of the web’s best curators. You can read all about the CNN BuzzFeed deal here, and here, and… More

  • Binging at the banana stand

    By on May 28, 2013

    The idea was that viewers were supposed to binge on Netflix’s fourth season of Arrested Development. Then came word from the show’s creator that binging might not be such a good idea because comedy tends to get less funny when you hit that third hour. But as The Daily Beast points out, Netflix didn’t really… More

  • Kmart’s big gas pun

    By on May 28, 2013

    Yes, Kmart knows that their latest ad sounds a bit saucy. In fact, it’s the second such spot from Kmart, which previously had a little fun with viewers with the “Ship My Pants” campaign. Apparently, puns and wordplay are all the rage at Kmart and DraftFCB, which oversaw both campaigns. Both spots are funny. But… More

  • Aereo Pulls in Another Win

    By on May 23, 2013

    Aereo is a very very small fish in a huge pond. The company allows subscribers to view and record live broadcasts of a few select networks and channels without the need to subscribe to a cable service. Backed by IAC’s Barry Diller, Aereo has been in and out of courtroom since its inception. Aereo does not pay licensing fees to these networks, claiming… More

  • Why a flawed rating is better than nothing

    By on May 23, 2013

    Does anyone really know how many people watched this video from AwesomenessTV? Let me rephrase that. If advertisers had wanted to sponsor that video, could they have known how much audience they were buying and whether that audience fit their target demo? The promise behind digital advertising has always been perfect measurement. These days, it’s perfect… More

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