Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media and marketing.
by Rick, from 7 days ago
S-H-I-F-T Verb: To put (something) aside and replace it by another or others; change or exchange There must be an app that counts and records phrases and words most used in the media these days, and if there is, please let me know because I want to see if I might be right here. Seems to me, that the most used word in media and marketing today is "shift," ie; shifting budgets, shifting media consumption, shift to digital, shift to scatter, shift to programmatic, shift to C7 from C3...it goes on an on. The world is shifting and it's not just in Napa. Last week, AdWeek reported on the TV execs' spin on the weak upfront. That article employed the word "shift" five times in three paragraphs, all in...
by Rick, from 3 weeks ago
Well, at least some of the Old Navy TV dollars are jumping ship and heading to online music video. The ships' Captain, Ivan Wicksteed, aka "CMO," says, "We're trying to produce content that lives outside of TV. It's more organic content that people want to watch." Those "people" of course are school-age kids that um, well, prefer online video to TV? Is that what you are saying, Captain? "If you want to talk to this audience, you have to engage them using media that they interact with," he says. Read into these comments what you like, but to me, the Captain has decided that he needs a strategy that will reach and engage kids in a way that TV just doesn't accomplish, at least by itself. Check out the article on Ad Age to draw your own conclusions, but suffice to say that Old Navy, who spent over...
by Josh, from 1 month ago
Brand Watch 4 Ways Your Brand Can Become a True Thought Leader - Better than your standard listicle, this article distills down how easy it is to create content for consumers that truly connects. The first two were practically enough for me: 1) Find a topic you can own & 2) Partner with the players. Rosetta Stone Campaign Makes 'Small' The Big Story - Remember that thought leadership article we kicked off with? Rosetta Stone seems to be getting it. They developed webisodes with Vice that will run on both company's online channels. What a killer idea. The only piece missing...why can't Rosetta Stone users contribute their videos?
by Rick, from 1 month ago
One of my best friends in the media business is Doug Weaver, Founder of the Upstream Group and a metaphor-master. He can hardly get a point across without waxing metaphorically. His Oreo Doctrine from 2007 is the best case-in-point. I'm a complete knucklehead, compared to Doug, but the cry of "Whitewater ahead" is in my ears today after speaking with a few folks at major brands. The media stream is steepening and the water is running faster: it's whitewater ahead! Get your paddles up and tuck your feet into the straps, because we are about to hit the rapids and anything could happen. I've been interviewing marketers this week in preparation for the Videonomics Roundtable in Chicago on September 16 and they are all feeling the river rushing faster. Change is not new in the media world and you may argue that it is ever-present, but the pace of change is what we are...